What we do

Add value to our Members

As a large, grower owned marketing cooperative with low overhead and strong financial backing, Pinnacle will operate in multiple market segments to increase grower returns and bring more stability to our membership and the CA rice industry.

Market member rice efficiently

Pinnacle extends into California’s entire rice growing region, and will operate in multiple market segments to achieve the highest returns for its Members.

Hybrid Marketing Model

Pinnacle provides a hybrid marketing model that offers both pool and cash marketing services to its members.  Pinnacle also pursues direct export business in under-served markets, and value-add retail products.