Welcome to
Pinnacle Rice

About Us

Increasing Member Value

Pinnacle increases value to members by providing strategic marketing services.  These include generating liquidity for the market, selling a quality driven product, and providing logistical support.  

Merger of Calrose Co-op into BUCRA

Efficient marketing with strong financial backing is the perfect combination for CA rice farmers throughout the state. Pinnacle is a division of BUCRA, a grower-owned rice cooperative in California. 

Hybrid Marketing Model

Our hybrid marketing system provides strong value to our members.


Sign up to hear from us about special meetings, membership benefits, and industry events.

Contact Us

Better yet, see us in person!

We love our customers, so feel free to visit at the Marketing office in Chico, the BUCRA office in Richvale, or give us a call and schedule a meeting at your farm.

Logan Wilson: logan@pinnaclerice.com

Stuart Hoetger: stuart@pinnaclerice.com

Pinnacle Rice Coop, Marketing Office

40 Philadelphia Dr Suite 207, Chico, California 95973, United States

(530) 892-9573